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Digital Marketing

Eat Well @ IGA

Eat Well @ IGA is a world first, award-winning program to encourage healthy eating by using innovative nudges throughout the supermarket.

Date
October 2017
Client
Deakin University

Australia's Largest Healthy Supermarkets Project

With supermarkets accounting for the majority of food spending in Australia, marketing techniques in the supermarket environment have the potential to improve the healthiness of consumer food purchases at a population level. 

However, to date, there is limited evidence of the real world feasibility and impact of interventions designed to create supermarket environments that encourage healthy food purchases. 

A partnership between IGAThe City of Greater BendigoDeakin University and VicHealth was formed to test a range of low-cost, scalable changes to supermarket store environments aimed to increase healthy purchasing.

Champions IGA Long Gully

Eat Well @ IGA Website Relaunch

Grabbing the consumer’s attention isn’t enough; you have to keep that attention for at least a few seconds. This is where your benefits come into play or a product description that sets your offer apart from the others.

Eat Well @ IGA Website

Eat Well @ IGA Social Media Marketing Campaign

The Final Result

Grabbing the consumer’s attention isn’t enough; you have to keep that attention for at least a few seconds. This is where your benefits come into play or a product description that sets your offer apart from the others.

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