The Best Equipment for Getting Started with Business Video

Post by
Tom Bailey

If you're trying to wrap your head around getting started with business video you're in the right place.

We're going to discuss what equipment we recommend to get started, as well as, general principles for shooting through that initial video learning curve.

Strap in!

Video Equipment Trifecta

When I think video gear, I've found that most pieces of equipment fit into one of three categories:

  1. Camera
  2. Sound
  3. Lighting

These also happen to be the three major production areas involved in producing a great business video.  We'll dive into each, but if you're looking for a quick summary here's what my non-equipment-related suggestions are:

  1. Camera - You already own an incredible video camera (hint: it's in your pocket).
  2. Sound - Spend as much on sound equipment as you do on a camera and lighting. Is it sexy? No! Does it matter? Yes!
  3. Lighting -Purchase the tools that will help you to learn how to control light, not the ones that will leave you more confused.

Alright, you ready? Let's do this.


Let's just get something out of the way: We shoot IMPACT's videos on a Panasonic GH5. I, personally, own a Canon 5d Mark III, which was the camera we used in the video above, and our favorite lens is a 24-70mm equivalent lens.

Now that I've shared that, can I tell you why I don't think it should matter for those who are getting started? Video is first and foremost about telling a story. It's about content.

More often than not, the conversation around cameras gets in the way of that. Buying an incredible video camera won't make good compelling content any more than buying a hockey stick will make you Wayne Gretzky.

So, if you're just getting started with making video, don't fall into the trap of thinking you need a fancy camera. If you're still getting your bearings with content, lighting, sound, and editing then the last thing you want to worry about is make sure you're perfectly in focus. 

Instead, start by using your cellphone. Trust me when I say it's a very capable tool and with a few small purchases (that we'll discuss below) it becomes an indispensable part of even an experienced video producer's tool kit.

As an added bonus, once you've mastered the basics and you're ready to make your first camera purchase, all of your phone recording gear makes an awesome platform for the rest of your team to create great content (remember, they probably don't know what all the buttons on that video camera do either).

Already, let's talk gear:

Phoneography (yes, that's a real term)

First, to capture better images with your cellphone, we need a bit more physical control of it. That means putting the phone in a rig that can be mounted to a tripod or held stably with two hands. Here's a photo example of the Beastgrip Pro:

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